Architecture – Commercial
GOLD

Design Architects: Kohn Pedersen Fox Associates, Sweeny Sterling Finlayson & Co. Architects Inc.
Production Architect: Bregman + Hamann Architects
Advocacy and Compliance Architect for RBC/RBC Dexia: Sweeny Sterling Finlayson & Co. Architects Inc.
Client: RBC Financial, RBC Dexia

Architecture – Commercial
SILVER

Project: George Brown College – Centre for Hospitality and Culinary Arts
Designer: Kearns Mancini Architects Inc. with Gow Hastings Architects Inc.
Client: George Brown College

A dramatic chef-centered identity is achieved by displaying the open kitchen and food preparation area in the corner and storefront windows. Passers-by are given a rare opportunity to see the culinary students at work. Heat gathered from exhaust hoods in culinary labs is recovered and circulated to reheat the building, an efficient system that creates comfortable interior conditions.  The school can now accommodate enrolment increases of 15% in the Chef School, and 30% in the Centre for Hospitality and Tourism Management.

Architecture – Commercial
BRONZE

Project: Centre for Urban Ecology
Designer: Taylor Hazell Architects with architectsAlliance
Client: Humber College Institute for Technology and Advanced Learning; City of Toronto; Toronto and Region Conservation Authority

The Centre is a multi-purpose building used to provide public education to promote technology in support of the preservation of the natural world.  It contains visitor services, audio visual links to other green sites, links to college programming, display areas, administrative space for outdoor education staff, accessible lunch areas for visitors, and dedicated work areas for student projects. The two-storey building is wrapped by an earth wall on three sides, the landscape falling away on the west to create a sheltered outdoor classroom for the school children.  The building is a glazed box: the main space is a lookout, and the teaching occurs against the backdrop of the landscape itself, with wildlife including deer, fox and many species of birds seen from the classrooms.  The Centre for Urban Ecology was one of the first buildings in Toronto to receive a Gold LEED certification.

Architecture – Commercial
HONOURABLE MENTION

Project: Island Yacht Club
Designer: Montgomery Sisam Architects
Client: Island Yacht Club

The Island Yacht Club was built to respond to the Club’s need for a new building, following the destruction of the original in a fire.  The building consists of two north-south building blocks. The front block contains the social spaces while an area between the blocks creates a more private outdoor court for those using the pool.  An extensive exterior deck was built at the same level as the interior floor to allow for a seamless transition from indoor to outside. 

The exterior enclosure is primarily glass and the low horizontal plane of the roof ensures the building sits unobtrusively on the flat landscape with minimal visual disruption to the tall cottonwood trees on the site and the water beyond.  Since the Island Yacht Club’s 2006 reopening, new membership has increased by approximately 25%.  In addition, the club has experienced an increase in visits by boats from other yacht clubs.

Architecture – Commercial
HONOURABLE MENTION

Project: Southbrook Vineyards
Designer: Diamond Schmitt Architects
Client: Southbrook Vineyards

The project includes a production winery and a new 8,000 square foot facility in a separate pavilion, housing retail, hospitality, and administrative areas.  The new design dedicates three separate event spaces with seated capacities of 12, 80 and 200, while not interfering with retail customers.  Event numbers for 2009 are up over 50% from previous years. 

Architecture – Residential
GOLD

Project: 40R Laneway House
Designer: Superkül Inc.
Client: Elena & Jorge Soni

Beginning its life as a blacksmith’s shop in the 1880’s, the building remained in industrial service for over 120 years.  The current owners bought the industrial shed to convert it to a single-family residence.  The strategy was to selectively rebuild it to provide the amenities of ‘home’, while retaining as much of its existing character as possible.  The building’s existing steel cladding was catalogued, removed, reformed and reinstalled as the primary building skin. 

Architecture – Residential
SILVER

Project: Shift Cottage
Designer: Superkül Inc.
Client: Anonymous

Together with the Clients, the Architect chose the site for this 2,000 square foot family cottage for its long views of the Bay and for its topography, which allowed for the physical integration of the cottage with its island landscape.  Spaces inside and out are ample and open, allowing for easy movement by the range of ages that use the cottage.  All millwork was designed with universal access in mind.  Being on an island, all construction materials and equipment were brought over by barge. 

The resulting design used lightweight building materials.  The living spaces are contained in the bar closest to the shore, and the bedrooms are contained in the second bar, which stands against a line of trees.  The two bars sit on a cedar deck that terraces and steps down to meet the landscape.  The deck hosts outdoor living spaces, including a contained children’s play area and a private outdoor shower.

Architecture – Residential
BRONZE

Project: aerieLOFT
Designer: Breathe Architects
Client: B. Puckering

Architecture – Residential
HONOURABLE MENTION

Project: House 60
Designer: gh3
Client: Allison Granovsky

CANADIAN COMPANY OR CEO WITH THE BEST DESIGN STRATEGY

Gareth Brennan
Principal/CEO, Founder of Eventscape Inc.

As a young entrepreneur with a vision, Gareth started a business out of his basement at the age of 23.  Fifteen years later Eventscape Inc. now has over 70 employees. Gareth assembled a team of professionals with a wide range of talent to pioneer a new way of building, working with top architects and designers around the world. Eventscape’s clients are able to create signature projects that are not possible using traditional building techniques. 

Engineering
HONOURABLE MENTION

Project: Versus Scoreboard - Portable, Electronic Scoreboard and MP3 Player
Designer: Cortex Design Inc.
Client: Versus Ltd.

Apparel/Fashion
HONOURABLE MENTION

Project: R 320 Climbing Harness
Designer: Arc’teryx
Client: Arc’teryx

Industrial Design
GOLD

Project: Artful Winemaker
Designer: Poissant Design Associates Inc.
Client: Global Vintners Inc.

Artful Winemaker is an all-inclusive, Personal Winemaking System, designed for making wine at home.  The complete system consists of multiple hardware components (ie. Vessel, cone/seal, base) packaged with all necessary, pre-measured ingredients, including grape juice, wine clarifier and yeast.  Market research determined that the wine transfer step is the most challenging part of winemaking. 

Industrial Design
SILVER

Project: Xyrä Playground Equipment
Designer: Marc Boudreau Design Industriel
Client: Jambette Évolujeux

Industrial Design
BRONZE

Project: DNA Self-Collection Kit: Test Tube format
Designer: DW Product Development Inc.
Client: DNA Genotek Inc.

Industrial Design
HONOURABLE MENTION

Project: LED Light ‘Bright Cube’
Designer: Lumolar
Client: Lumolar (with Arkalumen)

The ‘Bright Cube’ is an interior LED light that illuminates a space with polychromatic full spectrum solid state lighting technology.  The power output is the equivalent of 200 Watts.  The light replicates the exact wavelength of sunlight and has been shown to positively influence people suffering from SAD (Seasonal Affected Disorder), however the product was not developed as a treatment light.  The main objective in the design was to create a powerful white LED light with the added feature of a remote control unit to allow the change of the colour, facilitating unlimited adjustment of the light colour on the Munsell chart, with full dimming capacity. The remote works on the principle of touching an internal colour circle with one’s finger communicating via infrared.  The remote was designed without any moving parts for manufacturing simplicity, economy and innovation.  The design is executed to be as minimalist as possible.

Industrial Design
HONOURABLE MENTION

Project: Planna
Designer: Inscape / Inscape Design Team
Client: Inscape

Planna is built on the concept of extending the life of existing products and refreshing their function and aesthetic.  It utilizes minimal components to build a private office or workstation. GREENGUARD certified and Cradle to Cradle certified storage is taken to a new level. Planna utilizes a simple method of attaching a rail on top of storage units to allow worksurface support, as well as multiple storage top options. 

Interior Design – Commercial
GOLD

Project: W Hotel Downtown Atlanta
Designer: burdifilek
Client: W Hotel / Barry Real Estate

The firm was commissioned by W Hotels to design the interiors of their first Hotel and Condominium complex in downtown Atlanta.  The objective was to create a modern interpretation of a park oasis in the centre of the financial district and the capital of the ‘New South.’  Scale and proportion play off one another in the double-height ground floor space; clean lines are complimented by sumptuous textures and rich tones, accented by sculptural elements throughout.

Interior Design – Commercial
SILVER

Project: Scandinave Les Bains vieux-Montreal
Designer: Saucier + Perrotte Architectes
Client: Gestion Rivière du Diable Inc.

Interior Design – Commercial
BRONZE

Project: Sub-Zero Wolf Showroom
Designer: Cecconi Simone
Client: Maroline Distributing Inc.

The project is a 4,000 square foot showroom for Sub Zero and Wolf, manufacturers of high-end residential appliances.  Since opening, several multi-unit residential projects have been secured, events have been ongoing and walk-in traffic is high.  The products are presented in the Fire + Ice Gallery, separating them into cooking + refrigeration.  Framed by ‘fire red’ and ‘ice blue’ back-painted glass, the consumer’s eye is drawn to the product as it would be in a gallery; there are no visual distractions created by conventional millwork or cabinetry. 

Interior Design – Commercial
BRONZE

Project: Bennett Jones Client Centre
Designer: Frankland + Associates Ltd.
Client: Bennett Jones LLP

The objective of this project was to create an elegant and contemporary Client Centre incorporating state-of-the-art technology and versatility to reflect the firm’s progressive yet established identity.  They wanted a consolidation of meeting areas and the ability to showcase the firm’s art collection.  One existing floor was redeveloped into a 12,000 square foot Client Centre, reflecting current standards and practices. 

Interior Design – Commercial
HONOURABLE MENTION

Project: Murale
Designer: burdifilek
Client: Shoppers Drug Mart

The scope of this project was to design an entirely new retail concept for the Canadian marketplace.  The offering includes a range of over two hundred cosmetic, fragrance and skincare collections, a pharmacy and dermatological skincare products, as well as personalized beauty services. The design approach was to create a continuous sense of discovery that unfolds as the consumer walks through the space.  An architectural framework was designed allowing for total flexibility within that framework to accommodate the individual merchandising needs of vendors and products from around the world. 

Floor and wall fixtures are all designed to be self-serve, providing the shopper with easy access to all the merchandise. Innovative lighting treatments were implemented while still adhering to strict energy consumption regulations.  The absence of traditional aisles has the additional benefit of making the space easy to navigate for all, especially for those with strollers or who are in wheelchairs.

Interior Design – Commercial
HONOURABLE MENTION

Project: Stantec Guelph Office
Designer: Stantec Architecture Ltd.
Client: Stantec Consulting Ltd.

The objectives of this project were to: transform and re-purpose an industrial warehouse into a functional and comfortable work place; create a flexible, durable and sustainable working environment; and promote interaction and communication among staff. The re-purposing of a light industrial building allowed for substantial reduction in leasing rates.

Interior Design – Residential
GOLD

Project: Shelf Life
Designer: Perkins Eastman Black Architects (Susan Black, Tina Facciponte, Costa Zografos, Cory Gray, Chris Gray, Loretta Sean, Victor Peralto)                                      
Client: Perkins Eastman Black Architects

The structure of concrete columns in this 1980’s development eliminated the need for shear walls and permitted demolition to open up the 1800 square foot space.  It was a chance to fill the ‘shelf’ with only the most meaningful objects.  Five unique boxes were placed on the shelf.   A large red box divides the master bedroom from the main living space.  An aquamarine and a sea green box juxtapose each other in form and shape, their LED lighting creating bright slots at high, low and cantilevered levels and also provides storage.  A purple lacquered box pivots and is easily spun around to various positions up to 270 degrees.  When parked, this purple form hides a flat screen television, which can be wheeled into view at various locations in the space.  A deep red box, between the kitchen and dining room, hides a structural column and provides a full height pull-out pantry.

Interior Design – Residential
SILVER

Project: Beach House
Designer: Dubbeldam Design Architects
Client: Sean Smith & Kate Halpenny

Careful attention was given to the use of sustainable materials and the choice of construction, heating and cooling systems in order to minimize environmental impact.  Materials were sourced locally and sustainable alternatives selected, such as engineered wood floor in North American cherry and recyclable acrylic sheets.  Passive cooling and natural ventilation were maximized through the positioning of operable windows, an operable skylight, an open plan and the use of open risers.

Interior Design – Residential
BRONZE

Project: Russell Hill House
Designer: gh3
Client: Dale Burshstein

Interior Design – Temporary or Portable
GOLD

Project: Lippincott Living        
Designer: Cecconi Simone
Client:  Blurredge Group         

In smaller projects of this size, it is unheard of to build a model suite because the associated cost is amortized over so few units.  In this case, however, the showroom contributed to its profitability.  Of the 8 units available, over 50% sold in less than four months.  Representative of all eight units, the ground floor includes many thoughtful design elements to enhance living and storage.  Built in cabinetry runs from the front to the back of the space, forming the dining banquet, the kitchen and the living room entertainment unit. 

In lieu of upper cabinets over the kitchen, high capacity full height pantries are located opposite the island.   Integrated appliances, with European styling create a sleek, streamlined kitchen with an island. Beyond the generous millwork items that are standard, a complete furniture and accessories package offers the ultimate in turnkey convenience.

Interior Design – Temporary or Portable
SILVER

Project: Schad Gallery of Biodiversity
Designer: Reich + Petch Design International
Client: Royal Ontario Museum

Interior Design – Temporary or Portable
BRONZE

Project: ÏCE Condominiums at York Centre Sales Office
Designer: Munge Leung Design Associates
Client: Lanterra Developments and Cadillac Fairview

The Designer’s goal was to create an environment that was cozy and comfortable as well as chic and sophisticated to help promote the sales and marketing of the ÏCE residential towers.  Inspired by the ideologies of Scandinavian design, the Designers have created an original, pure, sculptural and timeless space that promotes sustainable and affordable living. 

Interior Design – Temporary or Portable
HONOURABLE MENTION

Project: Installation
Designer: Studio Junction Inc.
Client: Studio Junction Inc.

This site-specific installation was created for Come Up To My Room 2009 - an alternative
design show housed in Toronto’s historic Gladstone Hotel.  While being an exploration of light, this installation also experimented with various design and construction processes. 

Interior Design – Temporary or Portable
HONOURABLE MENTION

Project: Blue Note
Designer: Plant Architect Inc.
Client: Nightswimming

Blue Note is a collaboration between theatre artists, musicians, and architects to create a live installation. The audience enters the gallery mid-rehearsal, and shares the space with a group of singers rehearsing challenging new pieces of music interspersed with scripted text, while moving individually or collectively around the space. 

LANDSCAPE ARCHITECTURE
GOLD

PROJECT:  Dymaxion Sleep
DESIGNER:  Jane Hutton and Adrian Blackwell
CLIENT:  Refford Gardens/Jardins De Métis International Garden Festival

Dymaxion Sleep was selected to be constructed as part of the 10th Edition of the International Garden Festival at the Jardins de Métis. Function.

Landscape Architecture
SILVER

Project: Square Des Frères-Charon
Designer: Affleck + de la Riva
Client: City of Montréal, Direction des Grands Parcs et de la Nature en Ville

Built as a response to the urban revitalisation of a disaffected industrial sector, Square des Frères-Charon is an entirely new public amenity in a space that is more than 150 years old.  The square provides identity, civic pride, and generous outdoor areas for all-season public use.  While modest in scale and budget, the square is an essential component of McGill Street’s larger network of historic spaces, and is a key element in Montreal’s cultural tourism branding strategy.

Landscape Architecture
BRONZE

Project: West Toronto Railpath
Designer: Scott Torrance Landscape Architect Inc. with Brown and Storey Architects Inc.
Client: City of Toronto, Economic Development, Culture and Tourism Department

Landscape Architecture
HONOURABLE MENTION

Project: Trinity College Quadrangle
Designer: gh3
Client: Trinity College 

The object of this commission was to renew the existing quadrangle, to rationalize circulation and to accommodate a broad range of social activities, while recognizing the architecture of the historic Trinity College.  It is a place to which students, staff and alumni have a remarkably strong connection and has become a significant part of the College’s image. 

The renewal of the Quadrangle is in the form of a modern design that is developed out of deference to Trinity’s Anglican heritage and the traditions of medieval and gothic courtyards.  The patterned surface of the Quadrangle is based on the iconic early Christian symbol of the chi, superimposed over the central lawn to create an ornamented ground plane.  The imprinted central lawn is the focus and the unifying element in the space.  More than 80 years after Trinity College was relocated from Trinity Bellwoods Park the new Quadrangle completes the College’s architecture.

Landscape Architecture
HONOURABLE MENTION

Project: Victoria University Forecourt
Designer: PMA Landscape Architects Ltd.
Client: Victoria University in the University of Toronto

The site consists of a courtyard enclosed by Emmanuel College, Queenʼs Park Crescent and Northrop Frye Hall to the east. At Emmanuel College, an elliptical layout proved the most efficient in terms of moving people through the space, while still respecting the historic façade as a visual terminus.

Landscape Architecture
HONOURABLE MENTION

Project: ESRI Canada Green Roof
Designer: Scott Torrance Landscape Architect Inc.
Client: ESRI Canada      

Urban Design
GOLD

Project: Shops at Don Mills
Designer: Rudy Adlaf for The Cadillac Fairview Corporation in collaboration with Giannone Petricone Associates Inc. Architects and pellow + associates architects inc.
Client: The Cadillac Fairview Corporation Ltd.

The Shops at Don Mills (SDM) is a large-scale urban infill project replacing an outdated indoor shopping centre with a 12-acre, outdoor mixed-use commercial development.  SDM is meant to be a catalyst for the renewal of the Don Mills area.  Much like the original retail centre, it is the heart of Don Mills’ “garden city” neighbourhood.  It offers the community an accessible, pedestrian-friendly node infused with eclectic experiences including festivals, events and spaces for leisure, hospitality and shopping.

Urban Design
SILVER

Project: Place des Festivals – Quartier des Spectacles
Designer: Daoust Lestage Inc.
Client: Ville de Montréal

Urban Design
BRONZE

Project: Lakeview Legacy Project
Designer: John Danahy Centre for Landscape Research
Client: Lakeview Ratepayers Association

The project included a strategy to establish an unbroken 7km of public waterfront, recapture the original shoreline and add destination uses in Lakeview, Mississauga, backed by a walkable compact place of employment, education, and affordable sustainable housing.  Opportunities to intensify employment and population by an additional 15,000 people were tied to the plan of improving transit and retail.  The rich heritage of Canada’s first airport, military firing ranges, and Small Arms Factory, are core elements of the sense of place and symbolic strategy for Lakeview.  The project vision was driven bottom up by leadership from within the community and a culture of citizen-based design thinking permeated the process.  Innovative design software developed by the urban designer allowed people to explore the feasibility of various ideas and to communicate their vision to politicians at the Municipal and Provincial level to gain support for their bold vision.

Visual Communications – Brand & Identity
GOLD

Project: Bell TV Packaging
Designer: lg2boutique
Client: Bell Canada

The goal of this project was to redesign Bell TV packaging to better reflect the company’s new brand identity and corporate strategy.  The development of the design was one of the elements that launched the new Bell brand platform.  The client’s objective was to contribute to the global brand customer experience and generate activations.  Activations increased in the first quarter by over 23%.  The creative strategy was based on the concrete advantages Bell TV brings to consumers through its varied, entertaining service.  People were chosen to illustrate a range of emotions: surprise, enthusiasm, fear, pleasure and amazement; all of which are provided by the use of Bell TV equipment combined with programming.  As part of an ongoing effort to reduce Bell's environmental footprint, the packaging does not require a bag, since all the boxes are made with handles.

Visual Communications – Brand & Identity
SILVER

Project: Happy Planet Shots Packaging System
Designer: Subplot Design Inc.
Client: Happy Planet Foods, Inc.

Seeing that the vast majority of shots currently in the marketplace focus solely on “energy” and have a combined taste and design profile resembling a “toxic explosion,” Happy Planet identified a gap in the market for a healthy alternative.  Research pointed to a clean and modern aesthetic that bridged the gap between “natural” and “contemporary.”  

The design firm translated this into a shot bottle that is tall, slender, and square-sided with a full shrink-wrap film, enabling total graphic coverage.  The graphics clearly depict the benefit of each particular shot: a shield for immunity, a sun for glow, a first-aid cross for detox and a lightening bolt for energy.  All are wrapped in a common silver wrap, and the design platform embraces a minimal, clean aesthetic.  The use of cost-effective shrink-wrap to cover each bottle offers maximum impact at minimal cost.

Visual Communications – Brand & Identity
BRONZE

Project: Vancouver Convention Centre
Designer: Gottschalk+Ash and Terry Heard Design
Client: BC Pavilion Corporation

The new Vancouver Convention Centre on the waterfront, located beside the old Centre
with its iconic “sails,” features state-of-the-art green design, a living roof and LEED Gold certification.  The designer’s task was to provide way-finding and branding opportunities, connection between the two linked buildings and integration of the well-known “seawall” pathway. 

Their solution is a sign system based on a triangular extrusion as a vertical structural support that complements the triangular shapes of the architectural design.  Various sign elements (digital screens, panels, tablets, etc.) are connected to the extrusion while LED light panels integrated inside the signs, display messages with a subtle glow and optimized contrast. The whole centre is equipped with digital signage that can display information about exhibition schedules, speakers, programs and even advertisements.  The elegance of the signage program, and its functional and clear presentation of information, supports the status of the new Vancouver Convention Centre as a leading exhibition venue. The whole centre is equipped with digital signage that can display information about exhibition schedules, speakers, programs and even advertisements.  The elegance of the signage program, and its functional and clear presentation of information, supports the status of the new Vancouver Convention Centre as a leading exhibition venue.

Visual Communications – Brand & Identity
HONOURABLE MENTION

Project: Guelph Office Entry Signage
Designer: Stantec Architecture Ltd.
Client: Stantec Architecture Ltd.

The objective of this project was to provide a cost-effective, yet design conscious graphic to brand the Stantec location in Guelph, Ontario.  The office is designed with a clean, simple and sophisticated aesthetic to give a tasteful surprise from its unusual base building façade.  The graphic defines the presence of the company brand in the front lobby and projects to clients and visitors that the Guelph office has a standard of design excellence.  The branded signage was designed to add to the chic appeal of the lobby, rather than fighting for the visitor’s visual attention. 

The graphic is a typographic collage of the Latin root names of the species being studied at the environmental management, scientist-based office. The graphic is clean with minimalist appeal and breaks the corporate mold by reflecting an environment in line with the client’s specialized field.

Visual Communications – Brand & Identity
HONOURABLE MENTION

Project: Lippincott Living
Designer: ninth+crux
Client: Blurredge Group

ninth+crox were tasked with creating an identity for a new eight-townhome in-fill development. ninth+crux developed a simple folder and branded it under the identity of the development company rather than the project.  In doing so, they were able to print a greater number than would be required for a single project, allowing them to be utilized for future use, thus greatly reducing the unit cost. The folder was designed with a die-cut on the front edge where a business card is seen through a cut window allowing the identity of the specific project to be displayed.  With respect to waste prevention, the take-away packages for potential buyers were designed to be printed in-house, on simple 8.5” x 11” sheets, on an as-needed basis.  With 50% of the units sold in the “slow” summer months and ground breaking starting earlier than scheduled, the project is a success.

Visual Communications – Content Development & Editorial
GOLD

Project: Agora Borealis: Engaging in Sustainable Architecture
Designer: Joel Harding / Manasc Issac Architects
Client: Manasc Isaac Architects

Visual Communications – Content Development & Editorial
SILVER

Project: Pug Awards
Designer: ninth+crux
Client: Pug Awards

Although Flash allows for flexible graphic design, the limitations of efficient experience design had been a drawback, increasing the bounce-rate (number of users who exit the site without voting).  Advanced PHP, MySQL and CSS techniques were used to create a more effective user experience.  After receiving rave reviews from the blogger community, and having a third party audit, the final functionality of the website exceeded expectations.

Visual Communications – Content Development & Editorial
BRONZE

Project: Vancouver Matters
Designer: James Eidse, Mari Fujita, Joey Giaimo, Christa Min (editors); Lori Kiessling (photo editor); Robin Mitchell of hundreds & thousands (graphic design)
Client: Blueimprint

Representing Vancouver’s history and present materiality through writing, drawing and photography, Vancouver Matters offers a critical examination of the city’s faults and opportunities.  The series of explorations offer a look into the city’s make up, the historical developments that have constructed it, and what has been produced as a result.  Each piece allows the specificity of the material condition to inform a particular and novel engagement with the city.  The book’s size playfully references the popular and ubiquitous pocket travel guides. 
This format, alongside the simplicity and subtlety of the graphic design, acts as  a counterpoint to the often weighty positions undertaken by the book’s contributors.  Vancouver Matters’ drive is to assemble new ideas and hidden opportunities through a series of intriguing visuals and texts that could form a departure for future city practices.  It attempts to document what the city of Vancouver is made of and what it might yet become.

Visual Communications – Content Development & Editorial
HONOURABLE MENTION

Project: [un]Fold[in]
Designer: Borxu Design / Borzu Talaie
Client: atelier rzlbd

This promotional piece is a derivative of an architectural project that was completed in Toronto in 2009. As a statement of parallelism, this piece is in tune with the challenges that the resident has posed to the conventionalities of city dwelling.  From the binding of this piece to the haphazard positioning of the pages, one can clearly understand the invaluable affectability of the printed matter.  This concept dominates mass-communication over mass-production.

For the reason that the spine of the conventional binding is absent, it allows the spectator to create juxtaposition and varied orientation layouts upon their imagination.  Since this piece is presenting space(s), the customizable layout creates space(s) even in the piece itself.  The sequential position of the images creates a linear narrative while the configurability of the same sequence allows for a non-linear narrative.

Visual Communications – Content Development & Editorial
HONOURABLE MENTION

Project: Leaf A Legacy
Designer: Signals Design Group
Client: BC Cancer Foundation

The design team viewed this project as an opportunity to apply their creativity to give back to a good cause.   The need to build the Foundation’s donor base by attracting more donors, younger donors – even smaller donors – drove the creative direction.  Visitors to the site (www.leafalegacy.com) are invited to make a donation and “leaf” a legacy on behalf of anyone whose life has been affected by cancer. The site includes a search for the names of people honoured with a donation.  The tree grows with the addition of each leaf and donation.  The donation process is seamless and secure: anyone who wants to make a donation is immediately directed to the BC Cancer Foundation site.  The site was completed in August 2009 and after only a few weeks, almost forty new leaves had been added to the tree, representing significant contributions.